Privacy Policy

1. Information We Collect

We may collect information from you in the following ways:

• Voluntary Information: This includes details you provide when signing up for a newsletter, creating an account, or contacting us directly (e.g., name, email address, and professional details).
• Automated Information: When you visit RelayYield.com, we automatically collect certain technical data, such as your IP address, browser type, operating system, and browsing behavior via cookies and similar tracking technologies.

2. How We Use Your Information

The information we collect is used to:

• Provide, operate, and maintain our website and services.
• Improve and personalize your user experience.
• Communicate with you, including providing customer service and technical updates.
• Analyze website traffic and usage patterns to optimize performance.
• Ensure the security of our platform and prevent fraudulent activity.

3. Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your data only in the following circumstances:

• Service Providers: We may share data with trusted third-party vendors who assist us in operating our website or conducting our business, provided they agree to keep this information confidential.
• Legal Compliance: We may disclose information if required to do so by law or in response to valid requests by public authorities.

4. Cookies and Tracking Technologies

RelayYield.com uses cookies to enhance site navigation and analyze site usage. You can choose to disable cookies through your individual browser settings; however, this may affect the functionality of certain parts of the site.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. However, please note that no method of transmission over the internet or electronic storage is 100% secure.

6. Your Rights

Depending on your location, you may have the following rights regarding your data:

• The right to access the personal data we hold about you.
• The right to request the correction or deletion of your data.
• The right to object to or restrict certain processing activities.

7. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated "Effective Date."

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at: Email: support@relayyield.com

9. Supplemental Notice for European Users (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, you have specific rights under the General Data Protection Regulation (GDPR). RelayYield.com acts as the "Data Controller" for the personal data we collect.

Legal Basis for Processing: We process your data only when we have a legal basis to do so, such as your consent, the performance of a contract, or our legitimate business interests (e.g., improving our services).

International Data Transfers: If we transfer your data outside of the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

Your Rights: In addition to the rights mentioned in Section 6, you have the right to Data Portability (requesting a copy of your data in a machine-readable format) and the right to Withdraw Consent at any time.

Complaints: You have the right to lodge a complaint with a supervisory authority in your jurisdiction if you believe our processing of your data infringes on GDPR.

10. Supplemental Notice for California Residents (CCPA/CPRA)

This section applies specifically to residents of California and complies with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

• Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell.
• Right to Delete: You can request the deletion of personal information we have collected from you, subject to certain legal exceptions.
• Right to Opt-Out of Sale or Sharing: RelayYield.com does not sell your personal information to third parties. If we "share" data for cross-contextual behavioral advertising, you have the right to opt-out.
• Right to Non-Discrimination: We will not discriminate against you (e.g., by denying services or charging different prices) for exercising your privacy rights.
• Right to Correct: You have the right to request the correction of inaccurate personal information.

To exercise these rights, please contact us at support@relayyield.com with the subject line "California Privacy Request."

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

12. Technical Tracking & Attribution (Pixels & S2S)

To accurately measure campaign performance and optimize our services, RelayYield.com utilizes various tracking technologies:

• Pixels (Web Beacons): We use small pieces of code (pixels) to track user interactions on websites, such as views and clicks. This allows us to understand how users engage with specific advertisements or content.
• Server-to-Server (S2S) Postbacks: For deeper attribution, we use S2S postbacks to track conversions (e.g., a purchase or a sign-up). This method transmits data directly between servers, ensuring higher data accuracy and privacy compared to traditional browser-based tracking.

Data Points Collected: Through these methods, we may collect non-identifying or pseudonymous data, including:

• Unique click IDs and transaction IDs.
• Device type, browser version, and operating system.
• Timestamp of the event (view, click, or conversion).
• Obfuscated IP addresses for geographic routing.

13. Purpose of Attribution Data

The data collected via pixels and postbacks is used strictly for:

• Attribution: Determining which marketing efforts led to a specific action.
• Fraud Prevention: Identifying and mitigating bot traffic or fraudulent conversion activity.
• Reporting: Providing aggregated, non-personally identifiable reports to our partners and advertisers.